DAKS introduces you to the face’s behind the brand,
this week we meet Graphic Digital Designer Esme Tuersley.
Read Esme’s story, from her first ‘real’ job with Burberry, to the diverse role with DAKS supporting the marketing and
press team, to design and retail...
My fashion story started studying at London College of Fashion on the famous Curtain Road campus in Shoreditch. Studying design and technology, I pursued two years in Womenswear, concluding my final year in Menswear. Following my graduation, my career began as an intern with the iconic Alexander McQueen, which then led me to my first 'real' job as a print and technical designer with Burberry. This was a poignant time for the brand, with Christopher Bailey and Angela Ahrendts reinventing the brand as we know it today.
After six years with Burberry, learning, and supporting a timeless historic rebrand, I then decided to venture into freelance, understanding new processes and aiding brands utilising the experience I had gained working with some very talented people. I found freelancing and consultation to be so beneficial to my business growth, helping start-ups, high street brands, and luxury retail, each business doing it differently.
This led me to my position with DAKS. At DAKS my role is diverse, supporting the marketing and press team, to design and retail. Each day requires different skills and challenges, working on photoshoots and casting, to in-store merchandising, and graphic design. Brand aesthetic is second nature to me, the customer must never be confused by what they are buying into. My role is to ensure this is presented correctly and with consistency end to end, from as small as a label you see in your clothing, to advertising you see in Vogue.
A favourite time of year for me is fashion week, this time is demanding, however, the energy and excitement it evokes is second to none. It is a pleasure to work with such an iconic brand with such a strong British history, and follow it through these ever-changing times that is the fashion industry.