DAKS x John England & Emblem
DAKS historically partner with authentic mills from the British Isles to create bespoke fabrics to add a richness and exclusive element to every collection. For SS18 we have worked with two world-renowned mills, John England and Emblem to create a carefully selected collection of menswear pieces in tailoring and outerwear, these pieces were used in both the mainline collection and fashion show.
STEEPED IN TRADITION
The inspiration behind the SS18 collection is The British social season. DAKS were looking at how dress codes have evolved in an attempt to create pieces that represent contemporary menswear summer style, whilst being comprised of a cloth steeped in tradition. The styles needed to be lightweight and deconstructed to create a comfortable, seasonal yet tailored aesthetic. Linen became the perfect material to capture this.
JOHN ENGLAND & EMBLEM
Emblem, based in Wexford, created the core suiting for the linen pieces. These were produced in four qualities of linen, each in different weights that are perfect for a summer collection. Like many of DAKS’ classic tailoring pieces, a key look created by Emblem was based on a DAKS archive reference. This suit is a subtle nod to our classic DAKS house check, reimagined for suiting in tonal blues and deep browns. We also created a bespoke material with a crispier quality all in 100% linen, which can be seen with both single and double-breasted blazers. John England, based in Banbridge, created our formal outerwear, a key piece being the menswear three button coat.
"CASUAL, CRUNCHY PIECES WITH CHARACTER & TEXTURE"
“Provenance is one of the many important attributes that the design team pay attention too when developing a new product for the brand. When we developed the new designs from linen we specifically targeted the Irish linen industry to produce a luxury product. It was important to play with the existing qualities of linen, taking the crispy, dry nature of the cloth and move it on to more relaxed shapes; casual, crunchy pieces with character and texture, not the classic floppy linen of the last decade that has a very dated look”
Head of Design at DAKS