DAKS x John Smedley is officially launched online now! The  capsule marks the first collection in the partnership between the two British luxury brands that are both steeped in history and design, while championing ‘Made in England’ manufacturing. 

DAKS celebrated its 130th anniversary for 2024 so they wanted to ensure that the first collaboration for 2025 was with a brand and manufacturer as steeped in British fashion history as themselves.  With the Derbyshire factory being operational since 1784, John Smedley is the oldest knitwear maker in the world and globally renowned for its craftsmanship, this partnership made immediate sense. With a complimentary design ethos, rich history rooted in British manufacturing and both brands holding a combined four royal warrants, the collection is a celebration of heritage meets innovation on British soil.

The 12-piece knitwear collection references DAKS’ archive, with John Smedley reinterpreting two iconic DAKS styles, the House check and House stripe, creating exclusive variations of both that can be seen across John Smedley’s knitwear silhouettes. The colours throughout the capsule reference the DAKS house colours, from the house colour of Vicuna, navy and black and are made with John Smedley’s highly sought after fine gauge Sea Island Cotton and designed by the DAKS expert design team.