Blending modern design with classic British style. Drawing on the brand’s heritage, the collection reimagines British resort-wear, His and Hers dressing, and Modern Classics, with a fresh take on timeless pieces and bold, contemporary twists.

For SS25, DAKS reinterprets the iconic'His and Hers'vision, one that has been central to the brand’s identity since the 1950s and 1960s. Inspired by the brand’s advertising campaigns of the era, known for their modern, youthful, and vibrant energy. The collection blends sartorial elegance with sporty modernity, combining classic colours with fresh brights and distinctive patterns, such as the Ashley Havinden inspired checks and prints. Each piece represents a fusion of masculine and feminine elements. ‘The Discerning Sports Man’ depicts a youthful, sporty take on DAKS Classics for men, where relaxed sophistication is is at the heart of the tailored sportswear pieces. ‘The Reluctant Debutante’, for her, Is classic, sporty, with a hint of rebelliousness.