DAKS introduces our campaign imagery for the upcoming season, Autumn Winter 2023. The concept for AW23, is 'A Week With DAKS' where we explore seven days in outfits through our hometown, London. 

Each look showcases choice and versatility, pieces which can be worn throughout the Autumn Winter season for years to come. DAKS takes its customer on a journey through the city, imploring you to get 'Lost in London' and lost in the moment through our AW collection.

We start the week in Clerkenwell with the beginning of Autumn, moving through to Shoreditch mid-week where the season progresses. Each of these areas are full of historic value and creative inspiration and this is reflected in the looks for the season. Our week ends in Greenwich with outfits full of winter classics and timeless DAKS layers. It is in these moments of exploration that we can discover the true hidden gems London has to offer. With endless winding streets that have so many unique curiosities waiting to be rediscovered, it is here we are lead to one of London's true hidden gems, DAKS.