For Spring/Summer 2026, DAKS presents The Art of Travel, a season shaped by the idea of modern movement through a British lens. Reflecting today’s renewed appetite for global travel, the campaign captures a relaxed, versatile mood built around ease, adaptability and quiet confidence.

Drawing on the DAKS archive, the imagery references the graphic travel posters of Ashley Havinden and the photography of Norman Parkinson, whose work defined the glamour of mid-century international travel. It also looks to British creatives who built lives abroad, from Jane Birkin in Paris to Leonora Carrington in Mexico City and David Hockney in Los Angeles. Their influence informs the season’s colour, relaxed tailoring and expressive prints.

While inspired by a range of destinations and cultural references, the overall message remains grounded in DAKS’s core values of British craftsmanship, practicality and understated style, combining an international outlook with a distinctly British foundation.